Why is Digital Marketing rated above Traditional Marketing?

Mar 20, 2020

Why is Digital Marketing rated above Traditional Marketing?
We have been witnessing a major shift in the marketing trends over the past few years. Companies around the world have started to prefer digital marketing over the traditional forms of marketing. Let's assess the reasons for this change over by looking at the various advantages that digital marketing has over traditional marketing.

It’s more cost-effective 
Digital Marketing will not burn a hole in your pocket. Shrewd strategizing, adequate research and a smart use of SEO (Search Engine Optimization) are all that it takes to attract the attention of the target audience. 

It allows for smaller businesses to compete with larger ones 
Digital Marketing can empower even the smaller agencies. It is the best way by which the smaller agencies can stay relevant and compete with the bigger players in the market.

It gives you the power to control ad campaigns
Unlike TV commercials, in the case of social media campaigns, the complete power rests in the hands of the advertiser. They can assess the response and make the necessary alterations to better the reach of the campaign.

Data can be measured in real-time 
It gives the advertisers a better idea about the taste and preference of the customer. It enables them to keep track of the statistics/ conversion ratio pertaining to each ad.

Digital marketing can be speedy 
An appealing creative can spread rapidly across the social media spectrum. It is faster than traditional marketing in that respect. It only takes minutes for a matter to top the charts.